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	<title>Thinkso / News &#187; Branding &amp; Identity</title>
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		<title>Ring of Honor Unveiled at New Meadowlands</title>
		<link>http://thinkso.com/news/2010/08/16/ring-of-honor-unveiled-at-new-meadowlands/</link>
		<comments>http://thinkso.com/news/2010/08/16/ring-of-honor-unveiled-at-new-meadowlands/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 05:19:39 +0000</pubDate>
		<dc:creator>traylor</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Events & Environments]]></category>

		<guid isPermaLink="false">http://thinkso.com/news/?p=702</guid>
		<description><![CDATA[NY Jets unveil Ring of Honor]]></description>
			<content:encoded><![CDATA[<p><a href="http://thinkso.com/news/wp-content/uploads/2010/08/DSC02229rev.jpg"><img class="alignnone size-medium wp-image-704" title="DSC02229rev" src="http://thinkso.com/news/wp-content/uploads/2010/08/DSC02229rev-425x318.jpg" alt="DSC02229rev" width="425" height="318" /></a></p>
<p>The New York Jets—in the first ever NFL game at the New Meadowlands—unveiled the innaugural class of inductees to the Ring of Honor. Thinkso had the pleasure of working with the Jets to create the Ring of Honor logotype which was then applied to <a href="http://thinkso.com/news/wp-content/uploads/2010/08/DSC02242rev.jpg" target="_blank">stadium signage, screen graphics and the inductee sports coat and ring.</a></p>
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		<title>Thinking in a new direction</title>
		<link>http://thinkso.com/news/2010/08/09/thinking-in-a-new-direction/</link>
		<comments>http://thinkso.com/news/2010/08/09/thinking-in-a-new-direction/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 17:00:00 +0000</pubDate>
		<dc:creator>traylor</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>

		<guid isPermaLink="false">http://thinkso.com/news/?p=693</guid>
		<description><![CDATA[
Congratulations to Expeditionary Learning on the successful launch of their new brand identity, designed by Thinkso. Established in 1987 at the Harvard Graduate School of Education as the educational arm of Outward Bound, Expeditionary Learning partners with schools, districts and charter boards to open new schools and transform existing ones. Visit their new website to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://thinkso.com/news/wp-content/uploads/2010/08/el_logo_web.jpg"><img class="alignnone size-medium wp-image-694" title="el_logo_web" src="http://thinkso.com/news/wp-content/uploads/2010/08/el_logo_web-425x287.jpg" alt="el_logo_web" width="425" height="287" /></a></p>
<p>Congratulations to Expeditionary Learning on the successful launch of their new brand identity, designed by Thinkso. Established in 1987 at the Harvard Graduate School of Education as the educational arm of Outward Bound, Expeditionary Learning partners with schools, districts and charter boards to open new schools and transform existing ones. Visit their new <a href="http://elschools.org/" target="_blank">website</a> to learn more.</p>
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		<title>Digital. Well Orchestrated.</title>
		<link>http://thinkso.com/news/2010/04/26/digital-well-orchestrated/</link>
		<comments>http://thinkso.com/news/2010/04/26/digital-well-orchestrated/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 20:02:10 +0000</pubDate>
		<dc:creator>traylor</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://thinkso.com/news/?p=643</guid>
		<description><![CDATA[Mohawk Maestro identity]]></description>
			<content:encoded><![CDATA[<p><a href="http://thinkso.com/news/wp-content/uploads/2010/04/mfp_maestro_logotype_4c_cmyk1.jpg"><img class="alignnone size-large wp-image-648" title="moh_maestro_logotype_cmyk" src="http://thinkso.com/news/wp-content/uploads/2010/04/mfp_maestro_logotype_4c_cmyk1-1024x303.jpg" alt="moh_maestro_logotype_cmyk" width="418" height="123" /></a></p>
<p>Thinkso is designing the identity and microsite for <a href="http://mohawkmaestro.com/" target="_blank">Mohawk Maestro</a>,  Mohawk Fine Paper&#8217;s newly launched software platform for photobooks and digital &#8220;printables.&#8221;</p>
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		<title>Stadion in the Winner&#8217;s Circle</title>
		<link>http://thinkso.com/news/2010/03/02/stadion-makes-the-winners-circle/</link>
		<comments>http://thinkso.com/news/2010/03/02/stadion-makes-the-winners-circle/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 00:04:29 +0000</pubDate>
		<dc:creator>traylor</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[Print & Collateral]]></category>
		<category><![CDATA[Recognition]]></category>

		<guid isPermaLink="false">http://thinkso.com/news/?p=621</guid>
		<description><![CDATA[Stadion included in sixth annual REBRAND 100 Global Awards]]></description>
			<content:encoded><![CDATA[<p><a href="http://thinkso.com/news/wp-content/uploads/2010/03/rebrand_2010_4_lg.jpg"><img class="alignnone size-full wp-image-622" title="rebrand_2010_4_lg" src="http://thinkso.com/news/wp-content/uploads/2010/03/rebrand_2010_4_lg.jpg" alt="rebrand_2010_4_lg" width="316" height="64" /></a><strong></strong></p>
<p><a href="http://thinkso.com/work/identity/stadion.php">Stadion Money Management</a> was named one of the world’s most effective rebrands in the sixth annual <a href="http://www.rebrand.com/2010-notable-stadion-money-management">REBRAND 100® Global Awards</a>—the highest recognition for excellence in brand repositioning. Thinkso renamed the company (formerly PMFM) and developed a full suite of communications materials, sales videos and a <a href="http://stadionmoney.com/stadionmoney/start">custom website</a>.</p>
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		<title>Design With A Cause</title>
		<link>http://thinkso.com/news/2010/01/21/design-with-a-cause/</link>
		<comments>http://thinkso.com/news/2010/01/21/design-with-a-cause/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 05:01:46 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Recognition]]></category>

		<guid isPermaLink="false">http://thinkso.com/news/?p=609</guid>
		<description><![CDATA[
The identity Thinkso designed for the Bereavement Center of Westchester will be featured in Designing for the Greater Good, a new book that showcases the best in cause-related marketing and nonprofit design.
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-617" title="Designing for the Greater Good book" src="http://thinkso.com/news/wp-content/uploads/2010/01/DFGG_Cover_Web.jpg" alt="Designing for the Greater Good book" width="350" height="361" /></p>
<p>The identity Thinkso designed for the <a href="http://thinkso.com/work/identity/bcw.php">Bereavement Center of Westchester</a> will be featured in <a href="http://www.designingforthegreatergood.com/" title="Visit the DFTGG website"><em>Designing for the Greater Good</em></a>, a new book that showcases the best in cause-related marketing and nonprofit design.</p>
]]></content:encoded>
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		<title>Thinkso Sponsors Pink Robots</title>
		<link>http://thinkso.com/news/2009/11/23/thinkso-sponsors-pink-robots/</link>
		<comments>http://thinkso.com/news/2009/11/23/thinkso-sponsors-pink-robots/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 02:28:02 +0000</pubDate>
		<dc:creator>traylor</dc:creator>
				<category><![CDATA[Activism]]></category>
		<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Events & Environments]]></category>

		<guid isPermaLink="false">http://thinkso.com/news/?p=568</guid>
		<description><![CDATA[Thinkso helped the Pink Robots design their look.]]></description>
			<content:encoded><![CDATA[<p><a href="http://thinkso.com/news/wp-content/uploads/2009/11/DSC00760.JPG"><img class="alignnone size-medium wp-image-569" title="DSC00760" src="http://thinkso.com/news/wp-content/uploads/2009/11/DSC00760-425x318.jpg" alt="DSC00760" width="425" height="318" /></a></p>
<p>The Pink Robots, an all-girl robotics team out of Montclair, NJ, placed seventh in the <a href="http://thinkso.com/news/wp-content/uploads/2009/11/DSC00784.JPG" target="_blank">First Lego League</a> robotics state qualifier in Hamilton, NJ this weekend. Thinkso worked with input from the girls to design their look. Get the blow-by-blow case study <a href="http://www.thinkso.com/sayso/" target="_blank">here</a>.</p>
]]></content:encoded>
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		<title>Watching the Grass Grow</title>
		<link>http://thinkso.com/news/2009/11/11/watching-the-grass-grow/</link>
		<comments>http://thinkso.com/news/2009/11/11/watching-the-grass-grow/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 23:01:03 +0000</pubDate>
		<dc:creator>traylor</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Events & Environments]]></category>

		<guid isPermaLink="false">http://thinkso.com/news/?p=557</guid>
		<description><![CDATA[Thinkso's latest work with the New York Jets]]></description>
			<content:encoded><![CDATA[<p><a href="http://thinkso.com/news/wp-content/uploads/2009/11/nyj_turf2.jpg"><img class="alignnone size-medium wp-image-565" title="nyj_turf" src="http://thinkso.com/news/wp-content/uploads/2009/11/nyj_turf2-421x425.jpg" alt="nyj_turf" width="421" height="425" /></a></p>
<p>With the New York Jets&#8217; <a href="http://www.newjetsstadium.com/gallery.php" target="_blank">new stadium</a> near completion, Thinkso is helping with a few of the finishing touches—like ensuring that the graphics on the new turf field match the team&#8217;s brand color and will be clear and legible. Thinkso also developed a new logotype for <a href="http://thinkso.com/news/wp-content/uploads/2009/11/nyj_ep_fc_2.jpg" target="_blank">Jets Equity Partners</a>, the program name for luxury suite sales at the new stadium.</p>
]]></content:encoded>
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		<title>Listen for a Change</title>
		<link>http://thinkso.com/news/2009/11/03/listen-for-a-change/</link>
		<comments>http://thinkso.com/news/2009/11/03/listen-for-a-change/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 16:36:39 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://thinkso.com/news/?p=551</guid>
		<description><![CDATA[Ma&#8217;yan, a nonprofit think tank focused on the cultural challenges and identity issues that Jewish teenage girls, launches a new identity and website designed by Thinkso.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mayan.org" target="_blank"><img class="alignnone size-full wp-image-553" title="Mayan Homepage" src="http://thinkso.com/news/wp-content/uploads/2009/11/mayan_homepage.jpg" alt="Mayan Homepage" width="425" height="354" /></a>Ma&#8217;yan, a nonprofit think tank focused on the cultural challenges and identity issues that Jewish teenage girls, launches a <a href="http://www.mayan.org">new identity and website</a> designed by Thinkso.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Sound Financial Thinking</title>
		<link>http://thinkso.com/news/2009/09/10/sound-financial-thinking/</link>
		<comments>http://thinkso.com/news/2009/09/10/sound-financial-thinking/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 16:08:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://thinkso.com/news/?p=519</guid>
		<description><![CDATA[Skatoff &#38; Company, an independent financial advisory firm, launches a new website and identity by Thinkso.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.skatoffandco.com"><img class="alignnone size-full wp-image-521" title="Skatoff homepage" src="http://thinkso.com/news/wp-content/uploads/2009/09/skatoff_home.jpg" alt="Skatoff homepage" width="425" height="326" /></a>Skatoff &amp; Company, an independent financial advisory firm, launches a <a title="Visit site in a new window" href="http://www.skatoffandco.com" target="_blank">new website</a> and identity by Thinkso.</p>
]]></content:encoded>
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		<title>News on the Hill</title>
		<link>http://thinkso.com/news/2009/08/25/news-on-the-hill/</link>
		<comments>http://thinkso.com/news/2009/08/25/news-on-the-hill/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 21:17:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://thinkso.com/news/?p=503</guid>
		<description><![CDATA[
Clinton Hill Blog, a hyperlocal news site covering Brooklyn&#8217;s Fort Green and Clinton Hill neighborhoods, relaunches its website with a new identity, both designed by Thinkso.
]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-504" title="chb_homepage" src="http://thinkso.com/news/wp-content/uploads/2009/08/chb_homepage.jpg" alt="Clinton Hill Blog homepage" width="425" height="403" /></p>
<p><a href="http://www.clintonhillblog.com" target="_blank">Clinton Hill Blog</a>, a hyperlocal news site covering Brooklyn&#8217;s Fort Green and Clinton Hill neighborhoods, relaunches its website with a new identity, both designed by Thinkso.</p>
]]></content:encoded>
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