Thinkso designed a new identity and website for Waglee, a place to connect urban dog owners. The blog-based website features a continually updated stream of dog-friendly events, meet ups, local deals and city-specific knowledge. If you are a dog owner in New York City, you owe it to your four-legged friend to check it out.

American Express OPEN, the company’s small business service division, features Thinkso as one of five branding firms in their web series Project RE:Brand. Thinkso was tasked with rebranding Finish Line, a New York City based physical therapy practice. The purpose of the project was to provide OPEN clients with the opportunity to view and learn from real branding projects.

Tanguito Travel, the Argentinian travel specialists, launch a new identity and website designed by Thinkso.

The Pink Robots, Thinkso’s adopted all-girl robotics team, came in first place out of the 24 middle school teams that competed in the qualifying round of the FIRST Lego League robotics tournament. The girls dazzled the judges with their enthusiasm, teamwork, and innovative ideas—no to mention their Thinkso-designed uniforms! The team will advance to the NJ state tournament to be held on Dec. 12 in Mount Olive, NJ.

Later this month, American Express Open, the company’s small business service division, will launch Project RE:Brand. Thinkso is one of five branding agencies featured in the series. AmEx hired each agency to rebrand a small business and documented the processes in reality-style webisodes. The purpose of the project is to provide all Open clients with the opportunity to view and learn from real branding projects. Thinkso’s three webisodes will launch in December. Stay tuned!

S’well introduces itself and its bottle, both designed by Thinkso, during Fashion Week 2010.

The New York Jets—in the first ever NFL game at the New Meadowlands—unveiled the innaugural class of inductees to the Ring of Honor. Thinkso had the pleasure of working with the Jets to create the Ring of Honor logotype which was then applied to stadium signage, screen graphics and the inductee sports coat and ring.

Congratulations to Expeditionary Learning on the successful launch of their new brand identity, designed by Thinkso. Established in 1987 at the Harvard Graduate School of Education as the educational arm of Outward Bound, Expeditionary Learning partners with schools, districts and charter boards to open new schools and transform existing ones. Visit their new website to learn more.