The New York Jets—in the first ever NFL game at the New Meadowlands—unveiled the innaugural class of inductees to the Ring of Honor. Thinkso had the pleasure of working with the Jets to create the Ring of Honor logotype which was then applied to stadium signage, screen graphics and the inductee sports coat and ring.

Congratulations to Expeditionary Learning on the successful launch of their new brand identity, designed by Thinkso. Established in 1987 at the Harvard Graduate School of Education as the educational arm of Outward Bound, Expeditionary Learning partners with schools, districts and charter boards to open new schools and transform existing ones. Visit their new website to learn more.

Thinkso created the theatrical poster for the Family Opera Initiative’s production of “CAT: An Opera Musical” based on the story by George Plimpton and directed by Grethe Barrett Holby. CAT will premiere in September at The Central Park Zoo and Infinity Music Hall in Norfolk, CT before full production this fall at the inaugural Southampton Harvest Arts Festival. Buy tickets here!

For the second year running, the League of American Communications Professionals (LACP) has recognized Thinkso’s annual report design for The Mount Sinai Department of Medicine. The report won a gold award for “best report in Health Care, worldwide” as well as a silver award for “best report cover in the Americas.”

Independence has always been a big deal to us at Thinkso and this year is no different! We wish everyone a Happy Fourth—and to celebrate, we created an “inspiration booklet” to help our clients, family and friends capture their own sparks of inspiration. Get’em while they’re hot!

Thinkso is designing the identity and microsite for Mohawk Maestro,  Mohawk Fine Paper’s newly launched software platform for photobooks and digital “printables.”

Are you a serious Baller? Think you’ve got what it takes to make it to the Big Dance? Yeah, neither do we. But if you’re like us and you pick your teams based on their color palette, logo, uniform design and mascot, then you’re welcome to join us in a little March Madness of our own design.

On the eve of the Sweet 16, Elite 8, Final 4 and National Championship rounds of the NCAA Mens Basketball Tournament, we’ll highlight key matchups, make our predictions and provide our own brand of “color commentary” on our blog at thinkso.com/sayso. Mascot will battle mascot. Sans will battle serif. Until May 3 when only one will be left standing.

To get started, download the Mascot Madness tournament bracket, make your picks and follow along. Not by team, but by mascot. The way it should be done!