KCG annual report: Trade up
For their very first annual report, securities trading firm KCG tasked Thinkso with the design of a printed report, microsite, and investor relations video.
We developed an overarching theme for the annual report — ”Trade up” — as a direct reference to KCG’s core business areas and a spin on the popular phrase about trading in old models for smarter, newer, more modern options. The different collateral pieces contribute to the overall theme (e.g., the microsite has a unique upward scrolling feature), and in concert, put a strong message out to the world: that KCG is not only a new business model for the industry, but also a complete departure, personality-wise, from traditional trading firms.