What we’ve been working on and thinking about.

Now is the time to be productive

6 marketing initiatives to focus on during the pandemic

Read More
An illustration of masked woman on a couch with three arms using a laptop, phone, and tablet all at once.

Go beyond the traditional brand style guide

There’s a better way to educate your whole company about its brand.

Read More
A large blue bound brand book with an identical tiny book perched on top of it with the title text, Brand for all guidelines.

Professional services firms: Don’t miss this key brand message

Understanding what it’s like to work with you matters.

Read More

Our favorite writing, design, and marketing resources

The books, podcasts, and websites that are inspiring us right now

Read More
A grid of book covers for the books Universal Principles of Design, Design Matters, Do I Make Myself clear, and others.

End-of-year tips for marketers

Don’t lose steam right before the finish line. Here are some ideas for your Q4 marketing task list (and budget).

Read More
Large white and pink letters spell out Make Q4 count on a blue, gridded background.

by Jeannine DeFoe