What we’ve been working on and thinking about.

5 myths about logo design

Working with a designer to create a new logo can be a fun, exciting chance to affirm your company’s identity and clarify its core values and message. It can also be stressful. For organizations big and small, an identity change represents a considerable investment. And because it’s something that a marketing manager may only be involved with once or twice in the course of his or her career, it’s important to be well-informed.

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Tighten your writin’: watch out for misplaced modifiers

This simple grammatical error can have serious implications.

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by Kim Mickenberg

Thinkso receives 3 international design awards

In the beginning: Melissa Jun

Leaning in