Thinkso is designing the identity and microsite for Mohawk Maestro,  Mohawk Fine Paper’s newly launched software platform for photobooks and digital “printables.”

Thinkso’s team spent a Saturday at the Soundview Community Center in the Bronx, pulling off the seemingly impossible: a paint job *and* a mural.

Are you a serious Baller? Think you’ve got what it takes to make it to the Big Dance? Yeah, neither do we. But if you’re like us and you pick your teams based on their color palette, logo, uniform design and mascot, then you’re welcome to join us in a little March Madness of our own design.

On the eve of the Sweet 16, Elite 8, Final 4 and National Championship rounds of the NCAA Mens Basketball Tournament, we’ll highlight key matchups, make our predictions and provide our own brand of “color commentary” on our blog at thinkso.com/sayso. Mascot will battle mascot. Sans will battle serif. Until May 3 when only one will be left standing.

To get started, download the Mascot Madness tournament bracket, make your picks and follow along. Not by team, but by mascot. The way it should be done!

Here we go again! The 2010 Oscar game sheet is now available.
Download yours here.

Stadion Money Management was named one of the world’s most effective rebrands in the sixth annual REBRAND 100® Global Awards—the highest recognition for excellence in brand repositioning. Thinkso renamed the company (formerly PMFM) and developed a full suite of communications materials, sales videos and a custom website.

Junior designer Karelia Moore aims to make her mark as part of Thinkso’s team.

The identity Thinkso designed for the Bereavement Center of Westchester will be featured in Designing for the Greater Good, a new book that showcases the best in cause-related marketing and nonprofit design.

For the second year running, Brett Traylor joins a distinguished jury of design, printing and paper experts assembled by Mohawk Fine Papers to judge the i-Tonies. The competition, introduced for the first time in 2008, recognizes world-class HP Indigo digital printing on Mohawk’s line of i-Tone(TM) papers. Thinkso designed the event materials again this year, as well as the coveted, anodized aluminum i-Tonie award itself.

Thinksonians play Santa to 15 children through the New York Cares Winter Wishes Program.

Brett speaks to juniors and seniors at Adelphi University about the art of branding and advertising.