The New York Times Subscriber Acquisition Campaign
When The New York Times decided to use the ‘08 presidential election to increase subscriptions, the marketing team called on Thinkso to develop the campaign. We used bold, clean design to communicate quickly and effectively. To appeal to the information-addicted personalities of its target audience, we created “Politics &…” which uses campaign soundbites to grab the reader’s attention, cut through mailbox clutter, and convey the wide variety of content offered by The Times.