Topdot Mortgage Brand Launch
When Topdot, née Premium Capital Funding, rolled out its new name and identity to its 500 salespeople and national client base, the Thinkso team came up with a robust launch program. To build excitement across their 16 offices, we designed teasers—mouse pads, buttons and even an image wall that hinted at the impending changes in the weeks leading up to the changeover. The internal launch culminated with an unveiling at an IMAX theater, for which Thinkso designed the invitation: a pair of 3-D glasses.
