New York Jets
As the finishing touches were being put on their new stadium, Thinkso worked with the turf provider to formulate the perfect color match for Jets green. We then created a graphic identity for Jets Equity Partners, the program tasked to sell the stadiums 218 luxury suites. Finally, we designed a logotype for the “Ring of Honor,” which was unveiled by legendary quarterback, Joe Namath, at halftime of their first game in the new stadium. The logotype was embroidered onto inductee jackets, applied to scoreboard graphics, and featured on posters given out to fans to commemorating the evening.