Promoting the perfect plan for picking paper

To promote Mohawk’s new “Shop by Product“ paper wizard, also designed by Thinkso, we created print, online and video advertisements. The campaign theme uses the classic children’s rhyme “Eeny, meeny, miny, mo” to illustrate the idea of selection and to emphasize the Mohawk brand name.

A Mohawk Fine Papers magazine ad with the text, eeeny, meany, miny, Mohawk.
A set of four colorful Mohawk Fine Papers I tonies award statuettes with a cut-out lowercase letter I.