Stadion Money Management
Seizing the opportunity to stand out in a troubled market, PMFM, Inc. tapped Thinkso for a complete rebrand. For years this Georgia-based national money manager had been held back by their cumbersome, meaningless acronym, and while their innovative investment strategy achieved unrivaled returns, it was complicated and hard to explain. Thinkso renamed the company Stadion and translated their story into plain English. A full suite of colorful, friendly sales materials, including motion graphics videos and an engaging website, provides the company with tools to stand out in a tough economy.