Tanguito Travel Website
Thinkso developed the content strategy, user experience and interface design for Tanguito, a travel company specializing in trips to Argentina. User testing revealed that prospective travels fall into two camps: those who prefer to plan their own expeditions and those who want personalized recommendations. The challenge was to make both information and help easily and readily available at any point. The final website also reflects the company’s attention to detail and encyclopedic knowledge of all things Argentina, providing itineraries, destination summaries, and tips for favorite stops along the way.