The New York Times Direct Mail

When The New York Times decided to use the ‘08 presidential election to increase subscriptions, the marketing team called upon Thinkso to create a new direct mail campaign. We used bold, clean design to communicate quickly and effectively. To appeal to the information-addicted personalities of its target audience, we created “Politics &…” which uses campaign soundbites to grab the reader’s attention, cut through mailbox clutter, and convey the variety of content that The Times delivers.