Topdot Mortgage
Thinkso produced a number of printed pieces to educate Topdot’s clients and employees about its easy and accessible loan process. We created an eye-catching brand announcement to explain the company’s name change as well as a friendly and straightforward customer brochure for ongoing use. Additionally, we wrote and designed Topdot’s new employee handbook and sales manual that explains everything from the unusual name to the company’s “10 steps to a successful cold call.” Throughout all of the collateral, we utilized point-and-shoot photography and a plain-English voice to capture the company’s down-to-earth personality.