UBS Access
Our research revealed that clients didn’t recognize the value that UBS adds to investor relations. So we developed a new name and a poignant editorial theme (“Opening the right doors”) to emphasize the group’s ability to offer strategic insight and facilitate business connections. Brightly colored doors on all electronic and print collateral differentiate UBS Access from competitors. A series of brochures help educate internal and external audiences about the group’s experience, emphasizing the strategy involved in introducing select investors to corporate management teams.