WRL Benefactor

When Western Reserve Life, a subsidiary of insurance giant AEGON, perfected its revolutionary new product, Benefactor, they called upon Thinkso to develop sales collateral for both advisors and participants. Since Benefactor has the living benefits of a variable annuity with death benefits that are tax-free to beneficiaries, the story was both complicated and compelling. We distilled the content into concise headlines that resonated with each audience. Veering away from cliché imagery, we used bold typography and attention-grabbing colors.