Start-up branding that’s a hole in one

A young boy with a plastic golf club leaping up in his Urban Golf Academy "birdie" mascot T shirt.
A young girl carrying a golf bag with an Urban Golf Academy water bottle and "birdie" mascot T shirt.
Birdie, the illustrated orange Urban Golf Academy mascot, carrying a golf bag.
Birdie, the illustrated orange Urban Golf Academy mascot, carrying a golf bag.
Birdie, the illustrated orange Urban Golf Academy mascot, getting ready to swing a golf club.
Birdie, the illustrated orange Urban Golf Academy mascot, carrying a golf bag with wings akimbo.
Birdie, the illustrated orange Urban Golf Academy mascot, wearing a UGA visor with wings held high.
Birdie, the illustrated orange Urban Golf Academy mascot, with a golf club in the middle of a backswing.

Birdie, the KTUGA mascot, was drawn in a range of playful poses that were easily implemented by a relatively untrained staff.

Close up of a student filling in a coloring book page of Birdie, the illustrated orange Urban Golf Academy mascot.
A variety of Urban Golf Academy marketing materials, including postcards, business cards, and a branded golf scorecard.

Thinkso created sales and marketing collateral that was cost effective and reflects the unique visual and editorial personality of the brand.

Kate Tempesta's Urban Golf Academy website homepage.

A simply written and designed website provides parents with the perfect amount of information, delivered in a clear and organized way.