What we’ve been working on and thinking about.

Fast Company features Give a Brand!

As part of their ongoing “Future of Philanthropy” series.

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Give a Brand! 2015: Max Courage

It’s a wrap for the fifth annual Give a Brand! design sprint. This year, we rebranded the Max Warburg Courage Curriculum, providing the organization with a whole set of marketing tools, a new identity, and a new website to help them expand their courage curricula to children across the US and around the world. Check out the highlights from our design sprint!

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Oportun Financial

As Progreso Financiero approached its IPO, the high-growth lender that serves the credit needs of the Hispanic market selected Thinkso to rename and rebrand it. To help the company extend its reach beyond the Hispanic community, we introduced the name “Oportun,” a variation on the Spanish word “oportunidad” and the English word “opportune.” The name is easy to pronounce in both languages and reinforces the company’s commitment to helping its customers find and take advantage of financial opportunity.The visual identity preserves the brand’s bright green color, formalizes the color and typographic palettes, and features the “opportunity mark”—a symbol that represents the power and potential of financial opportunity.

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Onward for On-Ramps

On-Ramps is a leading executive search firm in the social sector. Thinkso designed the firm’s original identity and website back in 2007, and was brought in to refresh the site. To highlight the firm’s value proposition for both employers and recruits, we highlighted how On-Ramps was different from other recruiting firms and enticed candidates to go through the lengthy application process online.

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Ripco: The Mill

After Ripco Real Estate purchased a large shopping center in the Hamptons, they hired us to create a leasing package that would help the new space stand out and encourage top-tier retailers to move in. Because of the property’s layout and location, Thinkso recommended repositioning it as a destination shopping center, complete with a distinctive name, identity, microsite, and marketing collateral. As a nod to the town’s historical origins and in recognition of its central location, we named it “The Mill.” The visual identity features a hand-lettered logotype, a fresh, nautical color palette, and simple black-and-white photography with a wash of blue watercolor.

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