Brett Traylor sat down with editor Josh Stone to discuss “Give a Brand!”, highlights from 2012, and Thinkso’s diverse portfolio and goals for growth. We’ve pulled a few interview excerpts for our clients and friends:
On the origins of “Give a Brand!”:
“We grew ‘Give a Brand!’ out of our dedication to doing good and giving back, and as a way to make better use of dollars that would otherwise go toward self-promotion, one-off charity efforts, or client gifts. We turned it into a company-wide, single-day event and pulled in clients and vendors to collaborate.”
On 2012 highlights:
“I would flag the Stanford DoResearch website… It was a huge, comprehensive undertaking, and we did all aspects of naming, design and content strategy. There’s really nothing else out there like it.”
On Thinkso’s diverse portfolio:
“It can be easy to pound away at an industry where work is abundant and we have a lot of experience. But we really make an effort to keep our client mix and portfolio as diverse as we can. “Give a Brand!” helps us do that by pushing the agency into new areas. Expanding our base of clients and industries is always something that we’re consciously trying to do.”
Based in Atlanta, Daily Vista is a daily publisher of newsworthy material and insightful conversations with marketing executives and decision makers.