What we’ve been working on and thinking about.

Advantage: you.

KCG’s 2015 advertising campaign launched in March. Thinkso conceptualized, wrote, designed, and produced it. The tagline, “Advantage: you.” positions the global trading powerhouse as its clients’ advocate. The campaign is running in trade publications globally (digital and print), and ran in key locations on the MetroNorth railroad.

Read More

To Asia, from BNY Mellon

When BNY Mellon tasked Thinkso with designing a premium gift for their Japanese deal clients, we chose one that would reflect the company’s history as the oldest bank in the US—a Fugio Cent, the country’s first national coin. We presented the coin replica in a bespoke frame with a map of early Wall Street—where the firm was established—as the background to contextualize the gift and the company.

Read More

Ripco: The Mill

After Ripco Real Estate purchased a large shopping center in the Hamptons, they hired us to create a leasing package that would help the new space stand out and encourage top-tier retailers to move in. Because of the property’s layout and location, Thinkso recommended repositioning it as a destination shopping center, complete with a distinctive name, identity, microsite, and marketing collateral. As a nod to the town’s historical origins and in recognition of its central location, we named it “The Mill.” The visual identity features a hand-lettered logotype, a fresh, nautical color palette, and simple black-and-white photography with a wash of blue watercolor.

Read More

Screening at Mount Sinai

Every year, an elite group of applicants is invited to interview at the Icahn School of Medicine at Mount Sinai. Thinkso developed on-screen programming for the waiting room which included writing and designing a seven-minute video as well as creating title screens for various presentations that take place during the course of the day. View it here.

Read More

Ring of Honor unveiled at new Meadowlands

The New York Jets—in the first ever NFL game at the New Meadowlands—unveiled the innaugural class of inductees to the Ring of Honor. Thinkso had the pleasure of working with the Jets to create the Ring of Honor logotype which was then applied to stadium signage, screen graphics and the inductee sports coat and ring.

Read More