Décor, a leading Australian housewares company, engaged Thinkso to name and brand a premium, microwave-optimized food container for the US market.The typical American household is awash in plastic takeout containers, with most assuming they all perform equally well in the microwave. To correct that misconception, we worked with our client on how to effectively position the new, high-end container. “Délish,” as we named it, marries clear language with clean design to express the full range of consumer benefits — and we did it all in time for its successful debut at the Chicago trade fair.
“Délish received a fantastic response at both the Chicago and Frankfurt trade fairs. US retailers understood the range immediately and requested that it be placed in their food storage aisle, which was a major win. ” Ashleigh Higgins, Marketing Manager, Décor