Pointing out the not-so-obvious

Thinkso created a dynamic brand identity for Pure Relevance, a start-up technology company that specializes in delivering highly relevant search results within a range of specialty topics such as home, food, wellness, fitness, etc. The highly flexible, multi-colored logotype acts as a pointer, calling out specific details of each search topic. We designed stationery, a web page and image advertising as part of the identity launch.