Reappraising Ripco’s marketing properties

As a growing retail real estate company, Ripco needed a more polished image but didn’t want to lose its offbeat character and down-to-earth persona. Balancing professional with accessible, we took their homespun mascot—a dog—and transformed it into a more reliable, dignified icon with purpose. We also designed a solid logotype, established a signature color and developed an editorial voice infused with the attributes of a hardworking, loyal canine. With these brand elements in place, we then built a full suite of marketing and presentation materials and a new website.