Ripco: The Mill
After Ripco Real Estate purchased a large shopping center in the Hamptons, they hired us to create a leasing package that would help the new space stand out and encourage top-tier retailers to move in. Because of the property’s layout and location, Thinkso recommended repositioning it as a destination shopping center, complete with a distinctive name, identity, microsite, and marketing collateral. As a nod to the town’s historical origins and in recognition of its central location, we named it “The Mill.” The visual identity features a hand-lettered logotype, a fresh, nautical color palette, and simple black-and-white photography with a wash of blue watercolor.