Thinkso wins FCS Gold for REDD Positive brand identity.
Thinkso was awarded a Gold Medal at the 2023 Financial Communications Society Portfolio Awards in the Corporate Image category for its work on the visual identity system for REDD Positive, a forest conservation effort cofounded by the Wildlife Conservation Society and Instinet, a long-running Thinkso client.
Thinkso and Instinet’s marketing team collaborated on naming, visual identity, and editorial strategy to build a brand for the initiative from the ground up, balancing the emotional pull of wildlife conservation with the hard science of climate change to attract corporate partners and individual donors.