What we’ve been working on and thinking about.

Inclusive language: How marketers can be respectful and compelling

Whether it’s writing content for your DEI initiative or promoting a philanthropic event, finding the appropriate words can be a challenge. Here’s our framework for choosing clear, effective language that respects marginalized identities.

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Pink and blue text on a black background that reads, “Marketers must invest in actively evolving the language they use.”

Optimize your stock photo search: Better images, less time

In 5 steps, learn how to find and select great stock photos, making the world a better place.

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A collection of photographs with the center one, a group of women at a protest, circled

Getting into character for the holidays

Happy holidays from Thinkso’s creatives—and characters

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A collage of images showing holiday characters, symbols, and items.

4 reasons to adopt a dynamic logo

Is your organization’s logo working hard enough in this digital world? Learn how implementing a dynamic logo can engage audiences and enhance your brand.

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Illustration of "The Logo 2.0" with stretched type

Fast ways to maximize your leftover marketing budget

As we hurtle toward year’s end, marketers face a use-it-or-lose it situation with their annual budget. Here are 9 ways to put it toward bolstering your brand and starting off the new year strong.

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Photo collage of hourglass surrounded by marketing messages printed on a laptop, mobile phone, whitepaper, and brand guidelines brochure.