What we’ve been working on and thinking about.

Shelley Batuyong on design, diversity, and Thinkso’s next chapter

Shelley took over as Thinkso’s creative director in April 2023. Here’s her boundary-pushing vision for the agency.

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Thinkso creative director Shelley Batuyong, a brown-haired Filipino woman in a t-shirt with a tiger on it, smiles at the camera.

Thinkso evolves: A conversation with our founder

After 17 years of partnership, Elizabeth Amorose is now the agency’s sole owner. Read her reflections on Thinkso’s history and its next chapter.

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Thinkso founder Elizabeth Amorose sits at a desk, looking up and smiling towards someone out of frame.

A woman-owned, women-led creative agency

As of August 2023, Thinkso is a WBENC-certified business. This new certification helps our clients fulfill self-imposed corporate social responsibility mandates.

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Shelley, a South Asian woman wearing a striped shirt, and Elizabeth, a white woman wearing a pink shirt, smiling together.

Corporate holiday ecards: 4 best practices

This holiday season, ecards will be key to reaching clients working from home. Here’s how to create an ecard that stands out.

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Hands holding an envelope with a holiday card and confetti, musical notes, and happy emojis coming out of it.

Inclusive language: How marketers can be respectful and compelling

Whether it’s writing content for your DEI initiative or promoting a philanthropic event, finding the appropriate words can be a challenge. Here’s our framework for choosing clear, effective language that respects marginalized identities.

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Pink and blue text on a black background that reads, “Marketers must invest in actively evolving the language they use.”