What we’ve been working on and thinking about.

Brand name calling

When naming a new product, company, or service, choose wisely. Living in the age of sound bites and social media, it matters more than ever.

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Finding courage in literature: Thinkso’s holiday reading list

Inspired by Max Courage—winner of Give a Brand! 2015—we asked our Thinksorts to recommend stories of courage that spoke to them. From the submissions, we collectively curated a well-rounded list, aiming for variety in both genre and perspective. Happy reading!

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Advantage: you.

KCG’s 2015 advertising campaign launched in March. Thinkso conceptualized, wrote, designed, and produced it. The tagline, “Advantage: you.” positions the global trading powerhouse as its clients’ advocate. The campaign is running in trade publications globally (digital and print), and ran in key locations on the MetroNorth railroad.

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Thinkso featured on GDUSA for responsible design

Thinkso is one of ten creative agencies listed in Graphic Design USA for our focus on responsible work, around the office, for our clients, and with our clients. Check out the article here.

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Good at SEO. Bad at marketing.

We had a client once insist on making the headline of his new web page four sentences long and jammed with keywords. Then he made us repeat that same copy in the very first paragraph of body text, which sat directly below the headline. He had done this on the company’s previous website and believed it directly resulted in his number-one ranking on Google for a particular keyword phrase.

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