What we’ve been working on and thinking about.

Getting the most from your creative agency

Whether you're working on a new website or a brand overhaul, it's important to give the right kind of direction to your creative agency. Here's how to do it.

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Five years of Give a Brand! featured on GDUSA

Thinkso’s annual pro bono initiative, Give a Brand!, is featured in the current edition of Graphic Design USA. Through Give a Brand!, Thinkso has rebranded a diverse collection of underfunded nonprofits. Each rebrand is valued at more than $50,000. Check out the article here.

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Brand name calling

When naming a new product, company, or service, choose wisely. Living in the age of sound bites and social media, it matters more than ever.

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Finding courage in literature: Thinkso’s holiday reading list

Inspired by Max Courage—winner of Give a Brand! 2015—we asked our Thinksorts to recommend stories of courage that spoke to them. From the submissions, we collectively curated a well-rounded list, aiming for variety in both genre and perspective. Happy reading!

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Advantage: you.

KCG’s 2015 advertising campaign launched in March. Thinkso conceptualized, wrote, designed, and produced it. The tagline, “Advantage: you.” positions the global trading powerhouse as its clients’ advocate. The campaign is running in trade publications globally (digital and print), and ran in key locations on the MetroNorth railroad.

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