What we’ve been working on and thinking about.

To Asia, from BNY Mellon

When BNY Mellon tasked Thinkso with designing a premium gift for their Japanese deal clients, we chose one that would reflect the company’s history as the oldest bank in the US—a Fugio Cent, the country’s first national coin. We presented the coin replica in a bespoke frame with a map of early Wall Street—where the firm was established—as the background to contextualize the gift and the company.

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Ripco: The Mill

After Ripco Real Estate purchased a large shopping center in the Hamptons, they hired us to create a leasing package that would help the new space stand out and encourage top-tier retailers to move in. Because of the property’s layout and location, Thinkso recommended repositioning it as a destination shopping center, complete with a distinctive name, identity, microsite, and marketing collateral. As a nod to the town’s historical origins and in recognition of its central location, we named it “The Mill.” The visual identity features a hand-lettered logotype, a fresh, nautical color palette, and simple black-and-white photography with a wash of blue watercolor.

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Give a Brand! 2014: All Breed

For this year’s design sprint, Thinkso created a new identity, logo, and website, as well as marketing collateral for All Breed Rescue & Training, a Colorado-based dog rescue and rehabilitation organization. Check out the highlights!

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Nice swag: 6 tips for creating successful corporate giveaways

Somewhere in the back of your closet, you’ve probably got an assortment of stress balls, tote bags, and pens that you received at an industry conference or in a meeting with a vendor. Do you remember anything about the people, events, or companies associated with this stuff? Probably not. Corporate gifts and conference giveaways are a commonly overlooked opportunity to tell a brand story. That’s why when a client asks us to create a giveaway for them, we don’t just slap a logo on a generic item and call it a day. Instead, we use a custom approach: distill the message that needs to be communicated; find innovative, on-brand items that connect to the message and are within our client’s budget; and design bespoke packaging. We’ve turned some of these best practices into tips to help make your company’s giveaways work as hard as they can for your brand.

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SEO tips and trends – MozCon 2014

MozCon  is an annual conference for the search engine optimization (SEO) community organized by Moz, a Seattle-based SEO software company. Thinkso senior project manager Jess Mackta and I attended this year. Here is some of what we took away.

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