What we’ve been working on and thinking about.

Getting the most from your creative agency

Whether you’re working on a new website or a brand overhaul, it’s important to give the right kind of direction to your creative agency. Here’s how to do it.

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by Kim Mickenberg

Thinkso named one of the “20 Most Valuable Partners in Financial Marketing”

Gramercy Institute announces its 20 MVP’s for 2016. Thinkso ranks among Barron’s, Marketo, and the New York Stock Exchange.

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Five years of Give a Brand! featured in Graphic Design USA

A person leans into to look at designs tacked to the wall for the 2015 Give A Brand design sprint.

Brand name calling

When naming a new product, company, or service, choose wisely. Living in the age of sound bites and social media, it matters more than ever.

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A woman gesturing to an open refrigerator with a penguin inside; the caption reads, Hello random house penguin.

Finding courage in literature: Thinkso’s holiday reading list

Inspired by Max Courage—winner of Give a Brand! 2015—we asked our Thinksorts to recommend stories of courage that spoke to them. From the submissions, we collectively curated a well-rounded list, aiming for variety in both genre and perspective. Happy reading!

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A view from above of opened books arranged to create the shape of a snowflake.