What we’ve been working on and thinking about.

Go beyond the traditional brand style guide

There’s a better way to educate your whole company about its brand.

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A large blue bound brand book with an identical tiny book perched on top of it with the title text, Brand for all guidelines.

Professional services firms: Don’t miss this key brand message

Understanding what it’s like to work with you matters.

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Meet the Thinksorts: Vanessa Arnone

This Thinkso senior project manager hails from Queens and has a star-studded past.

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Headshot of Thinkso project manager Vanessa Arnone

Our favorite writing, design, and marketing resources

The books, podcasts, and websites that are inspiring us right now

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A grid of book covers for the books Universal Principles of Design, Design Matters, Do I Make Myself clear, and others.

End-of-year tips for marketers

Don’t lose steam right before the finish line. Here are some ideas for your Q4 marketing task list (and budget).

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Large white and pink letters spell out Make Q4 count on a blue, gridded background.

by Jeannine DeFoe