What we’ve been working on and thinking about.

Nice swag: 6 tips for creating successful corporate giveaways

Somewhere in the back of your closet, you’ve probably got an assortment of stress balls, tote bags, and pens that you received at an industry conference or in a meeting with a vendor. Do you remember anything about the people, events, or companies associated with this stuff? Probably not. Corporate gifts and conference giveaways are a commonly overlooked opportunity to tell a brand story. That’s why when a client asks us to create a giveaway for them, we don’t just slap a logo on a generic item and call it a day. Instead, we use a custom approach: distill the message that needs to be communicated; find innovative, on-brand items that connect to the message and are within our client’s budget; and design bespoke packaging. We’ve turned some of these best practices into tips to help make your company’s giveaways work as hard as they can for your brand.

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SEO tips and trends – MozCon 2014

MozCon  is an annual conference for the search engine optimization (SEO) community organized by Moz, a Seattle-based SEO software company. Thinkso senior project manager Jess Mackta and I attended this year. Here is some of what we took away.

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A Population Council

The Population Council’s new website, designed by Thinkso, launched this week. The site’s dual purpose—a promotional vehicle showcasing their diverse body of work and a virtual research library—made the content strategy of the site quite a challenge. Nevertheless, we balanced the two objectives and delivered a site that is both vivid and engaging as well as a research workhorse. (We also redesigned their logo.)

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Screening at Mount Sinai

Every year, an elite group of applicants is invited to interview at the Icahn School of Medicine at Mount Sinai. Thinkso developed on-screen programming for the waiting room which included writing and designing a seven-minute video as well as creating title screens for various presentations that take place during the course of the day. View it here.

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Martine Smidt identity

Thinkso recently designed and wrote an identity and marketing collateral for Martine Smidt, an executive coach, as she launched her own private practice. Drawing inspiration from a fletching, the arrow end that guides it toward its target, the modern, meaningful identity captures her sophisticated, straightforward style.

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