What we’ve been working on and thinking about.

Taming the Technical: HTML bits every marketer should pay attention to.

Strengthen your website functionality by focusing on these 3 HTML elements.

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HTML code behind a computer screen.

Messaging essentials: the importance of thorough discovery

Don’t skimp on the critical first step of your marketing and branding projects.

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A lighthouse finds a ship in the dark.

Designer’s journal: Walking and creativity

How walking benefits creative thinking and design.

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Woman walking through a fantastical mountainscape.

by Emily Wack

Good to great: The project manager’s guide

Really good creative project managers are far from the paper-pusher moniker they often get branded with. In fact, a great project manager can be the determining factor in the success of the creative work, the sanity of the creative team, and the satisfaction of the client.

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Two diamonds juxtaposed–one uncut and one refined.

by Amie Ruhé

Structured content: your brand’s editorial building blocks

The benefits of a “write-once-use-everywhere” approach to creating evergreen editorial assets.

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Laptop, brochure, and mobile device each display the same structured content.