What we’ve been working on and thinking about.

Give a Brand! 2015: Max Courage

It’s a wrap for the fifth annual Give a Brand! design sprint. This year, we rebranded the Max Warburg Courage Curriculum, providing the organization with a whole set of marketing tools, a new identity, and a new website to help them expand their courage curricula to children across the US and around the world. Check out the highlights from our design sprint!

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Ripco at RECon

Commercial real estate broker Ripco looked to Thinkso, its agency of record, to develop its first ever brand advertising campaign. To start off, we conceptualized, wrote, designed, and produced this ad with the headline “Best in show,” a reference to the brand’s canine mascot and to Ripco’s leading services. The ad ran in commercial real estate publications during the International Council of Shopping Centers’ RECon convention held annually in Las Vegas.

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Breaking barriers: 7 ways CEOs use Twitter to build better brands

People trust people, and this isn’t just a vapid saying. That’s why companies now are warming up to social media engagement, which facilitates humanization and helps brands put a voice, maybe even a face, to the company. A study by Weber Shandwick confirms it: About two-thirds of customers say their perception of a CEO directly impacts their perception of the company. Executives on social media appear more open, accessible, and inspirational than those who don’t. So then why aren’t more strategists getting executives involved?

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Oportun Financial

As Progreso Financiero approached its IPO, the high-growth lender that serves the credit needs of the Hispanic market selected Thinkso to rename and rebrand it. To help the company extend its reach beyond the Hispanic community, we introduced the name “Oportun,” a variation on the Spanish word “oportunidad” and the English word “opportune.” The name is easy to pronounce in both languages and reinforces the company’s commitment to helping its customers find and take advantage of financial opportunity.The visual identity preserves the brand’s bright green color, formalizes the color and typographic palettes, and features the “opportunity mark”—a symbol that represents the power and potential of financial opportunity.

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Brett is back at BYU

Brigham Young University is celebrating half a century of fine arts, photography, design, and illustration by honoring select alumni in an exhibition entitled Every Polished Grace. Thinkso partner Brett Traylor contributed the photo above of a Boeing 777 in the paint scheme he designed for United Airlines in 2003, while at Pentagram.

 

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