What we’ve been working on and thinking about.

Thinkso featured on GDUSA for responsible design

Thinkso is one of ten creative agencies listed in Graphic Design USA for our focus on responsible work, around the office, for our clients, and with our clients. Check out the article here.

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Good at SEO. Bad at marketing.

We had a client once insist on making the headline of his new web page four sentences long and jammed with keywords. Then he made us repeat that same copy in the very first paragraph of body text, which sat directly below the headline. He had done this on the company’s previous website and believed it directly resulted in his number-one ranking on Google for a particular keyword phrase.

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Give a Brand! 2015: Max Courage

It’s a wrap for the fifth annual Give a Brand! design sprint. This year, we rebranded the Max Warburg Courage Curriculum, providing the organization with a whole set of marketing tools, a new identity, and a new website to help them expand their courage curricula to children across the US and around the world. Check out the highlights from our design sprint!

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Ripco at RECon

Commercial real estate broker Ripco looked to Thinkso, its agency of record, to develop its first ever brand advertising campaign. To start off, we conceptualized, wrote, designed, and produced this ad with the headline “Best in show,” a reference to the brand’s canine mascot and to Ripco’s leading services. The ad ran in commercial real estate publications during the International Council of Shopping Centers’ RECon convention held annually in Las Vegas.

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Breaking barriers: 7 ways CEOs use Twitter to build better brands

People trust people, and this isn’t just a vapid saying. That’s why companies now are warming up to social media engagement, which facilitates humanization and helps brands put a voice, maybe even a face, to the company. A study by Weber Shandwick confirms it: About two-thirds of customers say their perception of a CEO directly impacts their perception of the company. Executives on social media appear more open, accessible, and inspirational than those who don’t. So then why aren’t more strategists getting executives involved?

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