Jay Sherman-Godfrey

With more than 25 years of combined financial industry and agency experience, Jay brings a broad perspective and practiced expertise to his writing, editing, and creative strategy work at Thinkso.

In his long tenure on the client side, he developed close relationships with investment professionals, product specialists, and senior management to build a solid foundation in traditional and alternative investment practices and asset management marketing strategies. He brought this detailed knowledge and hands-on perspective to his agency career, working on a wide range of brand development and positioning projects for industry-leading asset management, insurance, investment services, and banking clients.

A trained filmmaker and lifelong musician, Jay has developed a keen eye and sensitive ear for strong creative concepts and compelling copy. Informed by his experience on the crew, in the studio, and on the stage, he is a natural collaborator and deep listener. He digs happily into the details, but always with the big picture — and the ensemble — in mind.

At Thinkso, Jay has developed brand strategy and messaging as well as written and overseen copy across channel applications for many of Thinkso’s financial clients, including: Instinet, KCG, BNY Mellon, J.P. Morgan, Columbia Threadneedle, and Stadion Money Management.

Prior to joining Thinkso, Jay was a senior editor at Carpenter Group, a financial services branding and marketing agency; assistant vice president at Seligman Investments; and corporate communications manager at Mutual of America Life Insurance Company.

Jay holds a BFA in film and television from New York University’s Tisch School of the Arts. In his spare time, he operates a small commercial recording studio and makes music with friends.

What’s with the sextant?

We’re all, in some way, explorers. Just as the sextant is a resource that mariners rely on in any waters, I use my experience and insight to help creatives explore and navigate the full depth and meaning of their ideas.”