News & Views

Rebooting Santa (with a little help from AI)

Happy holidays from the Thinksorts!

Despite some dubious Hollywood and Hallmark updates over the years, Santa’s value proposition and branding haven’t kept up with a changing world. So our strategists, writers, and designers explored ways to reimagine the entire concept of Santa for 2023 and beyond.

We hope this year’s e-greeting makes you laugh — and think a little about our holiday traditions.

Check out our ideas for Santa 3.0, and vote for your favorite.

You can also read about how we used AI to help us realize the design.

Not ready to get back to work/chores/life yet?

Continue the holiday cheer by revisiting our 2022, 2021, and 2020 holiday cards.