With 25 years of experience designing for a wide array of companies and industries, Shelley adeptly leads Thinkso’s creative team with keen strategic thinking and a premium aesthetic.
Since joining Thinkso in 2014, Shelley has leveraged her expertise in brand and identity development, visual communication, and concept design to produce award-winning work for Thinkso’s largest client accounts. A few of her notable projects include a graphic novel, microsite, and gala event for Instinet’s 50th Anniversary, KCG’s UnConvention conference series, and brand identity redesigns for several mission-driven organizations: Steve’s Camp, New Jersey Coalition Against Human Trafficking, and Think Responsive.
Before joining Thinkso, Shelley spent many years working in the apparel and fashion world, serving as the head of women’s product graphics at Ecko Unlimited and American Eagle Outfitters, and playing an instrumental role in launching the slow-fashion brand, Kai D Utility. As a graphic designer for major fashion brands — including Nike, Staple, Uniqlo, Lacoste, and Burton Snowboards — she honed her signature ability to balance functionality with aesthetics. Today, Shelley draws upon this deep experience in the consumer design world to create differentiated concepts for Thinkso’s B2B and nonprofit clients.
Shelley holds a BFA in industrial design at Carnegie Mellon University. In her spare time, she enjoys illustrating, exploring Manhattan’s West Village in search of new ice cream shops, and hanging out with her husband and son.
What’s with the pencil sharpener?
“Designers are the tools that sharpen the touch points people interact with every day. This involves delivering on-point, considered, and beautiful design while making sure I teach other designers how to elevate seemingly dull concepts and assets into purposeful, transformative ones.”