The New Jersey Coalition Against Human Trafficking unites the state’s communities to end human trafficking by organizing speaking events, outreach, educational programs, and policy advocacy. The nonprofit needed clear, compelling materials that better reflected their professionalism and welcoming spirit to help New Jersey residents of all ages make real change in their communities. We created their new brand identity, messaging strategy, fully functioning website, postcards, brochures, magnets and more — all free of charge as part of our annual pro bono project, Give a Brand! The result is a strong, uplifting brand that empowers people with knowledge about human trafficking, how to prevent it, and how to support those affected by it.
“Participating in Give a Brand! and working with Thinkso was a dream come true. We got so much more than we ever imagined: an entire new concept of who we are and how to tell our story. It has inspired us and will propel us forward in the journey to achieve our mission.” Kate Lee, Executive Director, New Jersey Coalition Against Human Trafficking
The educational brochure, “Creating a safer state together,” underscores the key terms, statistics, and facts related to human trafficking—and how community members can use NJCAHT as a resource for combatting the issue.
Using bold colors and symbols, the RED FLAGS postcard outlines the common signs that someone might be a victim of human trafficking as well as national resources anyone can use to call for help.
To help their content feel more accessible and professional, we streamlined NJCAHT’s website content by actions that people could take: learning about human trafficking, raising awareness, getting involved with the Coalition, and more.
We wrote and designed a PowerPoint deck for the Coalition to use at speaking engagements that highlights the latest research about what and where human trafficking is, as well as the latest work from the Coalition to end human trafficking in New Jersey.
We created a suite of social media templates that could easily adapt to different types of content—including statistics, facts, quotes, and announcements—while still allowing NJCAHT to present itself and its work consistently on its Facebook, Instagram, Twitter, and LinkedIn channels.
We applied punchy, dynamic layouts to text to further connect with the Coalition's audience. This "sticker style"—shown on this eye-catching car magnet—added energy, elevated the messaging, and aligned with younger audiences already engulfed in the sticker culture.
The vibrant pull-up banner helps the Coalition stand out in an approachable way at community events and presentations to the general public, potential donors, trauma responders, and community leaders.
With pictograms and universal signage in mind, we designed a visual identity of simple geometric shapes the could emote, express urgency, and elicit response while still feeling approachable and widely accessible. The t-shirt combines the trapezoids from our geometric visual vocabulary to create a simple yet energetic graphic for audiences of all ages.
Finally, we created a Brand Overview document outlining the creative strategy and rules for the Coalition’s entire editorial and design system, so members can develop future materials with confidence.