After Innocence is the nation’s leading provider of re-entry assistance to people released from prison after wrongful conviction. To stand out against the high-profile organizations that lobby for release, After Innocence sought a differentiated look and message to articulate and support its unique mission. Thinkso focused on a digital-first strategy that sought to exponentially raise the organization’s profile and reach via its website and social media channels. Emphasizing equal parts education and awareness-raising, the new visual identity and messaging pull you in with the depth and urgency of the exonerees’ challenges, and make it clear that After Innocence is standing ready to get a much-needed job done.
“Till now, After Innocence had been a passion project operated with limited resources. Thinkso’s clarifying message and design will help them take the organization and mission to the next, more impactful level.” Elizabeth Amorose, Senior Partner, Thinkso