Family Health Alliance came to us as a small but mighty nonprofit that uses culturally responsive strategies to advance women’s reproductive health and rights in male-dominated societies. After more than a decade working in this capacity, the organization was ready to transition from leading its own field efforts to helping international governments and NGOs make theirs more effective. To accomplish this, FHA needed a new identity that underscores its unique, experience-based approach. And because they won Thinkso’s 2016 Give a Brand!, we were able to give it to them. We transformed Family Health Alliance into Think Responsive, giving it a comprehensive rebranding, strategic repositioning, and a new name that better reflects its mission.