Thinkso wins FCS award for RPB’s Financial Wellness Month campaign
Our work on RPB’s 2025 Financial Wellness Month campaign received a 2026 Financial Communications Society Portfolio Award in the “Email Campaign” category.
The campaign was designed to help RPB’s retirement plan participants build financial confidence through 31 daily emails organized around five weekly themes, with each day focused on a single idea and action. Their tone was intentionally conversational and practical, and design leaned on bold typography, strong color, and hand-drawn illustration to set the campaign apart from RPB’s more formal communications.
