Gramercy Institute announced today its 2016 roster of “The 20 Most Valued Partners in Financial Marketing” and Thinkso made the list.
Gramercy Institute recognizes a new “class” of “20 MVP’s in Financial Marketing” each year. This year, the “20 Most Valuable Partners in Financial Marketing” roster was determined by an extensive assessment process. First, all candidate firms were nominated by a client from a financial brand who was either currently, or had at one time, worked with the nominated partner. Nominators provided an assessment of each nominee’s value to the financial firm’s marketing success, its innovation, its customer support levels, and its ability to delivery on expectations, etc. Essays written by nominators were then evaluated and graded by an independent panel of nine judges. The judges, blindly, scored two essays for each nomination. Nomination essays were written by nominators on the topics of both client commitment of the nominee and value delivered by the nominee.
Based in New York, Gramercy Institute is a leading think-tank for senior marketers from major financial firms around the world.