Choate focuses on only 5 practice areas, has an exceptionally high partner-to-associate ratio, and operates out of a single office in Boston, Massachusetts. They use the phrase “Built different” to describe their unique offering — and tasked Thinkso with finding a way to confidently and creatively reflect it in the design of their new website. We developed the content strategy and editorial for the site, art directed a library of custom photography, and collaborated with developer RubensteinTech to make it function seamlessly.
“Thinkso made sure that the distinct personality of our firm was reflected in the editorial tone and visual design of the new site. We were given plenty of opportunity to provide input and feedback—and always felt listened to.” Matt Weaver, Senior Marketing and Communications Manager, Choate Hall & Stewart