Radiant, a national logistics and transportation company, was growing fast, but its online presence hadn’t kept up. Thinkso stepped in to design a system of websites that presented the company as a cohesive network, but also gave subsidiaries and stations the opportunity to showcase their own identities and content. For the corporate and subsidiary sites, we created a new site architecture and content strategy and rewrote all the content, producing a more intuitive user experience and substantive messaging. Working with Radiant’s existing logo, we fleshed out a bolder, sleeker graphic user interface that gives the company the gravitas it deserves. Finally, we extended the look and feel to a website template that could be seamlessly deployed for hundreds of local stations throughout Radiant’s network. Our technology partner, Surprise Highway, programmed all of this at scale.
“As a multi-brand company, Radiant needed an online presence that reflected a storyline extending beyond a corporate and investor view. Thinkso worked with us to create and develop a full range of capabilities and tools to enhance our digital reach, for both our strategic operating partners and our customers.” Mark Rowe, Chief Technology Officer, Radiant