Radiant, a national logistics and transportation company, was growing fast, but its online presence hadn’t kept up. Thinkso stepped in to design a system of websites that presented the company as a cohesive network, but also gave subsidiaries and stations the opportunity to showcase their own identities and content. For the corporate and subsidiary sites, we created a new site architecture and content strategy and rewrote all the content, producing a more intuitive user experience and substantive messaging. Working with Radiant’s existing logo, we fleshed out a bolder, sleeker graphic user interface that gives the company the gravitas it deserves. Finally, we extended the look and feel to a website template that could be seamlessly deployed for hundreds of local stations throughout Radiant’s network. Our technology partner, Surprise Highway, programmed all of this at scale.
“As a multi-brand company, Radiant needed an online presence that reflected a storyline extending beyond a corporate and investor view. Thinkso worked with us to create and develop a full range of capabilities and tools to enhance our digital reach, for both our strategic operating partners and our customers.” Mark Rowe, Chief Technology Officer, Radiant
To emphasize Radiant’s wide network, we designed a large, interactive map on the homepage that also serves as a station locator.
We created easy-to-use customer widgets for the subsidiary sites so that customers could request quotes, track shipments, and submit claims immediately from each homepage.
To ensure brand consistency and create an easier lift for station owners, the station website template drew directly from the look and feel of the subsidiary sites. It uses the subsidiary's site architecture, content strategy, and color palette, but gives station owners the opportunity to insert their local messaging.
Thinkso redesigned Radiant’s customer portal to reflect the design and user experience of the external sites, while also making booking and tracking shipments more user-friendly.