Delivering online for a logistics network

Radiant, a national logistics and transportation company, was growing fast and furious, but its online presence hadn’t kept up. Thinkso stepped in and redesigned their corporate website to meet the needs of its primary audiences: investors and operational partners. We developed a new site architecture and content strategy and rewrote the all the content, producing a more intuitive user experience and substantive messaging. Using Radiant’s existing logo, we surrounded it with modern typefaces and a distinctive brand color. To emphasize Radiant’s wide network of distributors, we designed a large, interactive map on the homepage, that also served as a station locator.