Singing Pastures is a network of small family farms on a mission to sustainably and humanely raise the tastiest, healthiest pork on the market — using regenerative agriculture, farming methods that help reduce global warming. That’s a complex story to communicate. And in the crowded health food marketplace, they struggled to stand out. Enter Thinkso. We renamed and repositioned the company to lead with their environmental message, including a new tagline: “Pork for the Planet.” A new brand identity, website, product packaging, and marketing collateral rounded out our deliverables and set Singing Pastures up for success in business — and in helping consumers work toward a more sustainable world.
“Thinkso did a fabulous job of listening to our problems and distilling our message. The branding isn’t just a new look; it is a whole new way of presenting ourselves to the world.” Holly Arbuckle, Co-founder, Singing Pastures