Named after Max Warburg, a brave and determined young man who lost his battle to leukemia at age 11, the Max Warburg Courage Curriculum offers year-long language arts programs focused on reading books that inspire courage in young people. Since its inception in 1991, the program has expanded tremendously, reaching 99% of Boston public middle schools, as well as schools in Cambodia, the United Kingdom, and countless other locations around the globe. As the curriculum’s founders looked to further extend its reach, they realized they needed a suite of professional marketing materials. After becoming Thinkso’s 2015 Give a Brand! winner, the nonprofit received a vibrant new identity, complete with an engaging website and fundraising tools.
With the help of our sponsors, Thinkso completed Max Courage’s rebrand in one day. Here’s a look at the highlights.