Over five decades, Haynes Boone built itself into a strong, respected firm — competing with its larger and more well known peers on the coasts. Still, it struggled to move beyond its reputation as a top-tier, Texas-based, regional player. To help them break out and pursue an aggressive five-year growth plan, Thinkso infused their new brand identity with sophistication, energy, and humanity that perfectly complements the firm’s modern take on a trust-based, relationship-driven model. Now, with a look to match the depth of their expertise, Haynes Boone can more effectively compete for top clients and legal talent anywhere in the world.
“Our rebrand embraces our growing international profile while still preserving the warmth, commerciality, and dedication to community engagement that Haynes Boone is known for.” Murray M. Coffey, Chief Marketing Officer, Haynes Boone