In the market for a new lease in the bronx

Acclaimed real estate developer Related engaged Thinkso to create a flexible leasing package for Bronx Terminal Market — a 17-acre, one million square foot shopping center in the Bronx. The popular shopping destination had started to see some turnover and the leasing manager needed a way to court new tenants as space became available. Thinkso developed a system of pre-printed materials to tell the broader story, and combined them with variable elements that could be printed and bound on demand to customize the pitch. A custom photo shoot and retooled visual identity rounded out the centers’ new leasing materials.

The Bronx Terminal Market logotype on a window that's reflecting a New York street scene.
A hand pulling open the cover of the Bronx Terminal Market leasing brochure.
The cover photo on the Bronx Terminal Market leasing brochure, showing figures in motion on a broad sidewalk from above.
Page from the  Bronx Terminal Market leasing brochure displaying statistics about the facility.

Simple refinements were made to the visual identity, including re-typesetting the logo in both linear and stacked configurations and establishing a consistent color palette.

The cover of the leasing brochure leads with the new branding, allows for a dramatic full-color photograph, and provides an executive overview of the property to give a sense of the place at a glance.

A close up of a map showing the location of the Bronx Terminal Market with population statistics for the Bronx and Manhattan.

Maps and site plans were uniquely styled for Bronx Terminal Market, employing the established color and typography palettes.

Several inside page spreads from the Bronx Terminal Market leasing brochure with stats and photos of the space.

The oversize 11” x 17” format affords the opportunity to customize maps and floor plans and view imagery at a large scale. These variable data pages are edited and printed in-house by the client as their need dictates. The smaller sheets capture the overall narrative of Bronx Terminal Market, and are pre-printed on a lighter, textured stock. The entire package is then bound, in-house, by the leasing manager.

A map GIF of the Bronx Terminal Market showing the different configurations of the market's multiple levels.

Floor plans are keyed to the unique, multi-level configuration of the property to help the user understand the specifics of the space offered for lease.

Shoppers in motion outside the Bronx Terminal Market entrance.
A woman and her son shop for flowers in one of the  Bronx Terminal Market stores.
Three shoppers take a break in the  Bronx Terminal Market food court.
A woman pushes a shopping cart with her young son in of the Bronx Terminal Market stores.
Close up a iced coffee cup on a table in the the Bronx Terminal Market.
A view from behind of a family exiting the Bronx Terminal Market hand in hand.

Thinkso organized and art-directed a custom photoshoot in order to express the unique spirit of the property and its surrounding community.