A leading expert in environmental medicine, Dr. Jeffrey Morrison offered a loose collection of products under various names. He came to Thinkso when he was looking to expand and formalize these products to complement his successful Manhattan medical practice. We rebranded the entire operation as “Dr. Morrison,” using his name to build brand equity and recognition — not unlike his famous mentor, Robert Atkins. We then provided him with brand and messaging tools to take his business to the next level, coordinating a clean and clinical yet warm and welcoming aesthetic with smart editorial content across premium supplement packaging, product promotion, and program literature.
“Discipline, consistency, and quality ingredients are critical to a health and wellness practice. Thinkso helped us understand how these same elements were just as important for maintaining a highly functional brand.” Shanel Sinclair, Former Director of Sales & Marketing, Dr. Morrison
Along with a new logotype, we introduced simple color and typographic palettes. Tight crops of colorful fruit and vegetable photography add warmth to an otherwise clinical look and feel.
We wrote and designed a suite of literature, surveys, and guides to provide support and diagnostic tools to program participants. The centerpiece is the Daily Benefit Program Guide, which gives an overview of Dr. Morrison’s signature detox diet and provides menus, recipes, and shopping guides.