The country’s oldest law firm needed a recruiting program worthy of its remarkable past and current stature. Thinkso developed “Make history,” a call-to-action campaign targeting law students at top-tier schools, and comprising a microsite, a video, print materials and display banners. Our research identified the topics that candidates were most curious about, and these became the basis for the site’s content. Since students were most interested in the daily schedule of law firm partners and associates, we designed and produced a day-in-the-life slide show narrated by the four Cadwalader attorneys we profiled.
“Cadwalader’s rich, stable, history of innovation became a particular asset during a down-market. The campaign framed the conversation by inviting recruits to join a long tradition of legal groundbreakers.” Brett Traylor, Senior Partner, Thinkso