The intellectual property group at Ballard Spahr wanted to expand its portfolio of blue chip clients. Working with an illustrator, we designed a brochure called “The Brains Behind the Brains” to explain both the value of protecting intellectual property and Ballard’s client-centric approach. Engaging copy and witty drawings make the complex subject matter accessible — and even fun.
![An orange Ballard Spahr brochure with an illustration of a disembodied brain, and the title, The brains behind the brains.](https://thinkso.com/assets/uploads/default/BAL_01_690.jpg)
![Pages from the Ballard Spahr brochure with comic book-style illustrations and the chapter heading, IP and branding.](https://thinkso.com/assets/uploads/default/BAL_02_1050.jpg)
![Pages from the Ballard Spahr brochure with illustrations of common bathroom items and the title, IP is everywhere.](https://thinkso.com/assets/uploads/default/BAL_03_1050.jpg)
![Pages from the Ballard Spahr brochure with an illustration titled, the spectrum of distinctiveness, with a generic figure, a three-legged monster, and a cowboy.](https://thinkso.com/assets/uploads/default/BAL_04_1050.jpg)