Putting IP top of mind

The intellectual property group at Ballard Spahr wanted to expand its portfolio of blue chip clients. Working with an illustrator, we designed a brochure called “The Brains Behind the Brains” to explain both the value of protecting intellectual property and Ballard’s client-centric approach. Engaging copy and witty drawings make the complex subject matter accessible — and even fun.

An orange Ballard Spahr brochure with an illustration of a disembodied brain, and the title, The brains behind the brains.
Pages from the Ballard Spahr brochure with comic book-style illustrations and the chapter heading, IP and branding.
Pages from the Ballard Spahr brochure with illustrations of common bathroom items and the title, IP is everywhere.
Pages from the Ballard Spahr brochure with an illustration titled, the spectrum of distinctiveness, with a generic figure, a three-legged monster, and a cowboy.