Going public in a big way

In advance of a highly anticipated IPO, the industry-leading fixed income trading firm hired Thinkso to reassess the positioning of its brand, develop a new tagline, and establish the core messages that would headline the big announcement. With the NASDAQ bell ringing as the ceremonial centerpiece, we unveiled a new campaign entitled “Move first. Never Stop.” which took the form of a series of motion graphic animations that appeared on more than 40 synchronized video monitors in Times Square. Additionally, we developed video, print and event materials that were used in the lobby of the exchange, at an employee celebration, and in the firm’s midtown headquarters.

High wide shot of the the NASDAQ building in Times Square with the Tradeweb ticker and logo filling the building-high display
“Thinkso helped us formulate the right voice and messaging and then express it in a way that made that day truly amazing for all of the Tradeweb family.” Michael H. Cohen, Managing Director Global Marketing & Communications, Tradeweb

Thinkso wrote, designed, and produced a video takeover of Times Square centered around the NASDAQ and Reuters towers.

The cover of the Tradeweb employee brand book.
Inside pages of the Tradeweb employee brand book with the text "Move first. Never stop" in large letters.
A colorful Tradeweb lobby banner with text "Driving markets innovation through electronic trading for 20 plus years."

We created a unique employee takeaway that proudly celebrates the new campaign, tying it to the core values of the Tradeweb brand. Additional items such as pull-up banners rounded out the IPO materials.