Thinkso has always been community minded, with our leadership and staff volunteering for a wide range of charitable and activist causes over the years. In 2012, we wanted to take a more concentrated and intentional approach to giving back. So we decided to focus our talents and resources on doing what we do best — branding — for one worthy charity a year, for free. Give a Brand! was born.
Give a Brand! is our annual pro bono program that awards a small, underfunded nonprofit a complete brand makeover — a new brand identity, messaging strategy, website (written, designed, programmed), and a suite of marketing materials. The goal is to empower nonprofits to raise awareness and attract new funding that would otherwise be out of reach.
“Participating in Give a Brand! and working with Thinkso was a dream come true. We got so much more than we ever imagined: an entire new concept of who we are and how to tell our story. It has inspired us and will propel us forward in the journey to achieve our mission.” Kate Lee, Executive Director, New Jersey Coalition Against Human Trafficking
Unlike our everyday client work, Give a Brand! is an exercise in what we call “extreme branding.” Every Thinkso writer, designer, strategist, and project manager sets aside their regular work to focus on the Give a Brand! project for an intense and compressed period. This culminates in a high-energy, all-hands-on-deck “brand raising.” It takes place in one day and is topped off by a presentation of the work and a celebratory pizza and cocktail party (because we care about fun almost as much as giving back).
Leveraging Thinkso’s annual promotional budget and our sponsors’ generous donations of things like printing, photography, t-shirt fabrication, and time, we’re able to not only design new materials for the selected organization, but also make them a reality. Take a look at some of the work we’ve done for past Give a Brand! recipients.
1. Call for Entries
Interested nonprofit organizations have until April 9, 2021, to submit entries. After evaluating applications, Thinkso selects a group of finalists.
2. Finalist Presentations
During May and early June, each of the finalists makes a presentation to our selection committee.
3. Recipient Announced
On June 23, 2021, Thinkso announces the organization that will receive the free rebrand.
4. “Brand Raising” Day
On August 6, 2021, Thinkso and its sponsors and volunteers devote a full day to developing new branding and marketing communications for the Give a Brand! recipient. All activities are broadcast via a live web stream.