For years, the Thinksorts did a mish-mosh of volunteer activities (New York Cares days, donating gifts to unprivileged kids, Get Out the Vote). While all worthy causes, in 2012 we decided to focus our talents and resources on doing what we do best — branding — for one worthy charity a year, for free. Give a Brand! was born.
“Give a Brand! was an amazing experience. As a small organization, trying to find the time and monetary resources to do a full rebrand was a daunting task. Give a Brand! gave us the opportunity to create a new look and feel and stronger messaging. We can’t wait to continue using it for years to come.” Meredith Adamczyk, Executive Director of the Max Warburg Courage Curriculum, winner of the 2015 Give a Brand!
In true Thinkso style, we couldn’t just make this a straightforward, quiet little branding project. Give a Brand! is an exercise in “extreme branding” — all the work done in one day, all hands on deck. The design sprint day even includes a client presentation and is topped off with a cocktail party at our office. Live web streams, team uniforms, and online voting elevate the excitement.
Leveraging Thinkso’s annual promotional budget and our sponsors’ generous donations of things like printing, photography, t-shirt fabrication and time, we’ve been able to not only design a new logo, website, and marketing materials for the winning charity, but also make them a reality. Our work empowers a nonprofit to raise awareness and new funding that they otherwise would not have been able to achieve. Seriously rewarding, not to mention super fun.
Call For Entries
January 2 - May 1, 2019
After evaluating applications, Thinkso selects three worthy organizations as finalists.
Competing Charities Announced
May 10, 2019
Thinkso announces the finalists.
May 11 - June 21, 2019
We open our online poll, and people — friends, colleagues, the public at large — vote for the organization that they think should win the day of free branding by Thinkso. We encourage the participating organizations to use their social networks to promote the competition and garner votes.
June 28, 2019
Thinkso announces the winning charity.
The Design Sprint
August 9, 2019
On this day, the entire Thinkso team, and some of our sponsors, will devote a full day to developing new branding and marketing communications for the Give a Brand! winner. All activities are broadcast via a live web stream.