Thinkso wins FCS Portfolio Award for RPB’s corporate identity
Thinkso was recognized at the 2020 Financial Communications Society’s Portfolio Awards for our work with the Reform Pension Board on their new brand identity.
The project included positioning, messaging architecture, a new logo and tagline, color system, typography, brand patterns, and editorial guidelines — all built around a strategic organizational shift from opaque and paternal to warm, accessible, and genuinely invested in participants’ financial wellbeing.