Thinkso wins FCS Award for Instinet Brand Identity
Thinkso’s work on Instinet’s brand identity was recognized with a Silver Medal at the 2018 Financial Communications Society Portfolio Awards.
Thinkso implemented a long overdue strategic, end-to-end brand overhaul for this electronic trading innovator—the “original fintech.” The award-winning work included a new visual identity, solutions architecture, messaging, and editorial voice. The new, more energetic, modern, and flexible creative system sent a clear message to clients, competitors, and the markets: that innovation was alive and well at one of the industry’s most influential pioneers.